Restaurants are all about the experience. The flavours, the chat, the atmosphere, the overheard whispers, that crème brûlée, the warmth, those tiny little salt shakers, the asparagus foam...
That... charm.
You need quality photography to show your customers just how special your restaurant is. A quick snap of the room, or an outside shot just isn't going to get them in the door. Having a visually strong online presence – of the food, the feel and the atmosphere – on your own site and review sites is essential. And having punchy photography will make the difference when it comes to press releases and features.
So much has been invested in the essence of your restaurant, don't sell yourself short.
I'll even shoot the chef – if he scrubs up.
